about_2Julie Rhodes O’Neal has emerged as a fashion and style leader in Houston. Her look is defined by a casual elegance that reflects her French upbringing and time living in Seattle, Cape Town and Manhattan. She mixes designer pieces with every day basics; creating a polished look that is made for living.

Julie was the top graduate in Brand Management & Fashion Marketing at Parsons School of Design. She got her start in fashion as a buyer with Christian Dior and later as a trend-forecaster and market researcher with WGSN. After relocating to Houston, Julie re-branded and launched a successful boutique in River Oaks, before deciding to branch out on her own.

Julie has built a loyal following by combining a luxury shopping experience with an affordable selection of sought after designers, not available anywhere else in Houston. She offers a fun, relaxed shopping experience and personalized service. Julie is known for her discerning eye, dedication to quality, and love for beautiful, timeless design. She travels extensively to seek out up-and-coming designers from across the US and Europe and brings Houston exciting new fashions for the home and closet. She lives in Bellaire with her husband, their son, and two dogs


Screen Shot 2015-03-17 at 11.06.34 AM
Screen Shot 2015-02-26 at 4.29.29 PM
Screen Shot 2015-02-09 at 1.19.05 PM